Who would be the audience for your media product?

We established a target audience for our horror film from studying other films audiences and from sending out a survey. We discovered that the main age group that watches horror films is in the 16-24 age range, so we aimed our film to meet the right criteria.

Survey:We created a short survey for people to fill in on our two minute extract. We made it to see what peoples reactions were on it and to see if they liked it or not. The survey was answered by a group of year 13 students, this was perfect because they fitted perfectly into our target audience.

Demographics:Age-16-24
Gender-Mainly male, but some females may enjoy it
Geographical location-A general built up area, like a city
Class-Working or middle class

Psychographics:We have mainly aimed our film at teenagers and young adults because we believe that they will be able to relate to the characters and some of the situations. The first few opening sense have to be both gripping and full of suspense to make sure that the audience is actively watching. The music has to be compelling and the plot and location has to be believable to create the maximum amount of believability.