Production company

We came up with the name "Digital media". During the planing process of making a logo, we went through a few different designs.

But, we eventual can up with a logo:

We then decided that that we would put a red background on it because it was for a horror movie:

Target Audience

The stereotypical audience of a horror film: Male and Female

Male Aged 16-24

Middle class

 Dislikes nature (gardening), classical music and shopping for clothes

Likes gaming, partying , alcohol and the Internet

Music: Chart music, high tempo, loud music

Part time work while still in non-compulsory

Not a lot of expendable money

Female Aged 16-24

Not the stereotypical audience

Middle class

Enjoys comedy and horror films

In non-compulsory education

Shops at places like Primark, Boots, New look

Uses social networking

Low income, they do not have a lot of spendable income

With these stereotypical views on people and what they like, we can aim our film at them more directly.